Better, kinder clothes for your untiring offspring
You shouldn't have to compromise when it comes to dressing your kids. Our playwear are clothes your kids will enjoy wearing and ones that you can feel good about buying. The kind that look good and do good, with a bigger impact on the environment and a smaller impact on our wallets.
In other words, way better than your ordinary kids clothes.
The Good Apples Way
Made for play
Kids are tough on clothes. But we're made to handle even the most rough and tumble day. Stretchy soft fabric with no pilling.
Thoughtfully Designed
Cool prints and classic styles (with features like pockets in all our dresses). Kids clothes that you both will love.
Certified organic
Clothes that are kind to your kid's skin and easy on the environment.
Why organic matters
All of our clothing is made with GOTS-certified organic cotton, which makes for all-around better playwear.
Better comfort - our organic cotton is soft, breathable, and never stiff—perfect for busy days, cozy naps, and everything in between. Easy all-day comfort that’s gentle on even the most sensitive skin.
Better impact - Organic cotton is made from materials that are grown without pesticides, fertilizers, or any other inorganic materials—which makes it better for the environment. We use organic cotton not because it’s trendy or popular, but because the farming practices behind it use a healthier approach for the earth—and for future generations who’ll inherit it.
Better values - Choosing organic supports a supply chain that prioritizes the well-being of farmers and workers. From seed to seam, organic reflects a commitment to fairness, safety, and sustainability—values we believe should be woven into every piece kids wear.
